Hawk Academy Workshop — Campaign Review

Full word-for-word Video Sales Letter script. 3:30-4:15 runtime. Two hook options, 8 script sections, verification checklist.

Shot-by-shot production guide with 43 shots, B-roll shot list, music direction timeline, text overlay style guide, filming checklist.

Complete 5-stage paid ad strategy. Funnel architecture, audience targeting, budget allocation, KPI targets, scaling playbook, 13 sections.

Proprietary AI operating system for SEO. Workflows, MCP connections, and tools built across 500+ clients. The campaign's strongest differentiator.

Pure value content with no CTA. Builds warm audience pools. AI Search explainer, Agency Roast, and Origin Story.

High-frequency conversion scripts targeting warm audiences. Mix of talking head, screen recording, testimonial templates, data animations, and manifestos.

Post-application retargeting. FAQ answers, behind-the-scenes, case study highlight. Reinforces decision, no hard CTA.

Full email nurture system across 8 sequences and 19 emails covering a 180-day lifecycle: post-application confirmation, nurture, acceptance, pre-workshop prep, non-qualifier redirect, waitlist, post-workshop follow-up, no-show recovery.

Post-application confirmation page spec. Video script, page layout wireframe, social proof section, FAQ, retargeting pixel setup, audience rules.