Hawk Academy Workshop — Campaign Review

Full word-for-word Video Sales Letter script. 3:30-4:15 runtime. Two hook options, 8 script sections, verification checklist.

Shot-by-shot production guide with 43 shots, B-roll shot list, music direction timeline, text overlay style guide, filming checklist.

Complete 5-stage paid ad strategy. Funnel architecture, audience targeting, budget allocation, KPI targets, scaling playbook, 13 sections.

Pure value content with no CTA. Builds warm audience pools. AI Search explainer, Agency Roast, and Origin Story.

High-frequency conversion scripts targeting warm audiences. Mix of talking head, screen recording, testimonial templates, data animations, and manifestos.

Post-application retargeting. FAQ answers, behind-the-scenes, case study highlight. Reinforces decision, no hard CTA.

Full email nurture system: post-application confirmation, 6-email nurture, acceptance, pre-workshop prep, non-qualifier redirect, waitlist, post-workshop follow-up, no-show recovery.

Post-application confirmation page spec. Video script, page layout wireframe, social proof section, FAQ, retargeting pixel setup, audience rules.