Script Bible — Production Ready

Hook Options

1. "I oversee SEO for 500+ businesses. Half of all businesses are invisible in AI Search right now."
2. "Google is now answering your customers' questions before they ever see your website. Let me show you."
3. "The way people find businesses just fundamentally changed — and I can prove it in 30 seconds."

Script

TALKING HEAD:

You've probably noticed Google looks different lately. Those big AI-generated answers sitting above everything? That's AI Search. It's not just Google — ChatGPT, Perplexity, Gemini — people are getting answers without ever clicking a website. This isn't coming. It's here. Right now.

SCREEN RECORDING:

"Let me show you what's actually happening. I'm going to search 'best law firm near me.' See this? Google's AI Overview is pulling from these three sources and giving a full answer. The ten blue links? They're pushed way down. Most people never scroll past this. Now watch — same query in ChatGPT. It's recommending specific products with reasons. No links to click. No website visit. The traffic just... disappears. And here's Perplexity doing the same thing but citing sources inline."

TALKING HEAD:

For most informational queries, AI is answering directly — zero clicks. The businesses that understand how to get cited BY the AI — they're about to eat everyone else's lunch. AI still needs sources. It still needs expertise. It still needs trust signals. The question isn't whether AI Search will affect your business. It's whether you'll be the one it recommends — or the one it ignores. The window to move on this is right now, while your competitors are still in "wait and see" mode.

Production Notes

Outfit: Black fitted t-shirt. Music: Lo-fi electronic, subtle tension. B-roll: Screen recordings of Google AI Overview, ChatGPT, Perplexity for same query. Record fresh on shoot day. Shareability: 4/5.

Hook Options

1. "A business owner sent me their $5K/month SEO report. I almost threw my laptop."
2. "This agency charges five grand a month for SEO. Let me show you what that actually buys."
3. "I've audited thousands of SEO campaigns. This one made me genuinely angry."

Script

TALKING HEAD:

Someone DM'd me their SEO report — paying $5K a month. Asked me to take a look. I wish I hadn't.

SCREEN RECORDING:

"Alright, so here's the monthly report. First thing — fourteen pages. Looks impressive, right? Except page one through six is just Google Analytics screenshots. You can pull these yourself in thirty seconds. They've literally screenshotted your own data and called it a deliverable. Page seven — keyword rankings. They're tracking forty-two keywords. Thirty-six of them are branded terms. Your own business name. That's not SEO, that's Google working as intended. Page eight — 'content optimisation.' They changed three title tags. In a month. For five grand. And here's the real kicker — page twelve, 'link building.' Four links. Guest posts on sites with zero traffic. This one's a web directory from 2009. These links are worthless."

TALKING HEAD:

This isn't an edge case. I see this every single week. Pad the report, track vanity metrics, bare minimum, lock you in. Good SEO doesn't look like a fancy report. It looks like more revenue. Data, not opinions. Results, not reports.

Production Notes

Legal note: Report MUST be entirely fabricated. No real client data, agency names, or URLs. Music: Investigation energy, subtle bass drop on each reveal. Screen rec note: Add to walkthrough — agency pricing by number of keywords is insanely outdated. Shareability: 5/5.

Hook Options

1. "Your competitors are doing three things in AI Search right now that you're not. Let me show you."
2. "I manage SEO for 500+ businesses. The ones crushing it in Google are all doing the same three things."
3. "Three things separate the businesses AI recommends from the ones it ignores."

Script

TALKING HEAD:

I oversee SEO across five hundred businesses. The ones growing right now all figured out the same three things. And the ones losing ground? They're all making the same mistake: waiting.

SCREEN RECORDING:

"Number one: they're building pages that answer specific questions, not just target keywords. Watch. I search 'best plumber emergency Melbourne' in ChatGPT. See which businesses it recommends? The ones with detailed, structured content that directly answers the query. Not the ones with a generic homepage and a phone number. Number two: they're getting cited in AI Overviews. Look at this Google result. The AI Overview is pulling from three sources. These businesses didn't pay for that placement. They earned it with content that Google's AI trusts. Number three: they're using AI to build content faster than anyone thought possible. This page took twelve minutes to create using Claude. Keyword research, content, structure, published. What used to take a week now takes an afternoon with the right knowledge."

TALKING HEAD:

These aren't advanced tactics. There are millions of businesses that haven't done this stuff yet. I can teach you how in two days.

Production Notes

Screen rec prep: ChatGPT query, Google AI Overview query, Claude AI page-build timelapse. All fresh on shoot day. Music: Subtle tension build, each number gets a beat. No CTA: Pure value. Shareability: 5/5.

Hook Options

1. "You're spending more on Google Ads every quarter and getting fewer leads."
2. "I audited a business last week spending $8K/month on Google Ads. Their CPL had doubled."
3. "Google Ads is a treadmill. Here's the way off."

Script

CPL up 57% YoY. Not a blip — that's the trend.

CPCs climbing, conversions flat, margins shrinking. Most owners just keep spending.

There's a channel where CPL is effectively zero: organic search.

With AI, you can build ranking pages in hours, not months.

Hawk Academy Workshop. 2 days, in person. 30 seats. $3,500 founders pricing. Tailfeather Guarantee.

Production Notes

CTA: Apply for a seat — link in bio. Music: Low tension/ambient, cuts out at CTA. Shareability: 4/5.

Hook Options

1. "If your business does under a million a year and you're not getting consistent leads from Google or AI Search — don't burn two to three grand a month on marketing you don't understand. Here's what you actually need."
2. "I run Australia's biggest SEO agency. And I'll be the first to tell you — most small businesses are spending money they don't need to spend yet."
3. "If you can't tell whether your marketing is actually bringing in leads, you're not ready to pay someone to do it for you."

Script

I've got a team of a hundred and twenty people. We help over five hundred businesses show up on Google and in AI Search.

But here's something most people in my position would never say: if you're a small business — not getting consistent leads from Google yet, every customer coming through ads or word of mouth — you probably don't need to be spending two to three grand a month on this.

Not because agencies are bad. Because you're not ready. You don't know what good looks like yet. You can't tell a good report from a bad one. And that means you're flying blind.

What you need is to understand how people actually find businesses on Google and AI Search. Learn how to get leads without paying for every single click. Build that foundation yourself.

That's what the workshop does. Two days. In person. You walk out with your business showing up on Google and in AI Search. Pages live. Strategy you understand.

And if you ever need help scaling down the line? You'll know exactly what good looks like. Because you did it yourself first.

Thirty seats. $3,500. Tailfeather Guarantee.

Production Notes

Music: None or minimal low drone. Let the words carry. Shareability: 5/5.

Hook Options

1. "I've spent $200K on marketing courses. Most were useless. So I built the opposite."
2. "You don't need another course. You need someone to sit next to you and build the damn thing."
3. "What if you walked into a room on Monday with nothing — and walked out Tuesday with live SEO pages?"

Script

I built an SEO course and made money off it. But people would complete it and never do the work. After so much feedback about loving the course but not having time — I'm now doing a workshop where I do it with you. Walk in with your laptop, leave with a full SEO strategy powered by AI.

Day one: we set up everything. Tracking, analytics, your accounts. Then we get you across the AI operating system we've built — Hawk OS — so you can use Claude and AI to supercharge what you're doing. You're building pages with the team before lunch.

Day two: we start building authority and credibility online. Content that gets your business cited by AI — ChatGPT, Perplexity, Google AI Overviews. It's live before you leave the room.

Then six months of support. Weekly calls. Same-day responses. You're not on your own after the two days.

Thirty seats. $3,500. Tailfeather Guarantee.

Production Notes

B-roll: Workshop room, Harry helping attendees, CMS screen showing page being published. Shareability: 3/5.

Hook Options

1. "The tools to get your business showing up in Google and AI Search cost under fifty bucks a month. The skill to use them? That's the part that actually matters."
2. "If you're not getting consistent leads from Google yet, you don't need expensive software. You need to know how to get found without paying for every click."
3. "The tools are cheap. Knowing how to turn them into leads and traffic? That's what counts. Let me show you."

Script

If you're a small business not getting consistent leads from Google or AI Search, here's something that might surprise you: the tools cost almost nothing.

Claude AI: twenty bucks a month. Google Search Console: free. A keyword tool: zero to thirty bucks. Under fifty bucks for the full stack.

But tools don't build strategy. Tools don't pick the right keywords, write content that actually shows up, or structure pages that turn visitors into leads. That's skill. And skill is the gap between fifty bucks worth of tools and a business that gets found.

When you're scaling — hundreds of pages, multiple locations, complex technical stuff — yeah, that's when you need a team. But getting your business consistently showing up on Google and in AI Search? You can learn that in two days.

The tools: under fifty bucks a month. The two days to learn how to actually use them: $3,500. That's your total investment to start getting found.

Thirty seats. Tailfeather Guarantee.

Production Notes

Screen rec prep: Claude AI, Google Search Console, Ubersuggest/SEMrush. Clean browser, no bookmarks bar. Shareability: 5/5.

Hook Options

1. "SEO changed more in the last 12 months than the previous 14 years combined."
2. "Every SEO strategy from before 2024 is now broken."
3. "I started doing SEO at 13. Built an agency to 120+ people. Everything I learned in 14 years just got rewritten in 12 months."

Script

Timeline: keyword stuffing → content marketing → E-E-A-T/core updates → AI Search.

"SEO isn't dead. It just changed. AI Search IS SEO."

The businesses adapting now own the next decade. The ones waiting will wonder what happened.

Hawk Academy Workshop. 2 days. 30 seats. $3,500. Tailfeather Guarantee. Stop guessing. Start ranking.

Production Notes

Music: Subtle build. Start low, build to confident energy by CTA. Shareability: 4/5.

Hook Options

1. "Watch me build a full SEO page in 12 minutes using AI."
2. "This SEO page took 12 minutes to build. It's already ranking."
3. "12 minutes. One AI tool. One SEO page that actually ranks. Watch."

Script

Full narrated screen recording: keyword research → Claude AI prompt → content generation (H1, subheadings, FAQs, CTA) → paste into CMS → format → add meta title/description/image → publish.

"Twelve minutes. One page live, showing up on Google and in AI Search. That's the exact Hawk OS workflow we teach in the workshop."

Learn the full system in two days for $3,500. Link below.

Production Notes

Screen prep: Ubersuggest/SEMrush, Claude AI fresh chat, CMS blank page, stock image ready. Pre-run the build once to know timing. This is the single most important DR script. Film it first — it validates every other claim in the campaign. Shareability: 5/5.

Hook Options

1. "This tradie went from zero to 200 organic leads a month. No ads. No experience. Just learned how to show up on Google and in AI Search."
2. "200 leads a month. Zero ad spend. He started knowing nothing about SEO."
3. "A tradie with no marketing experience is now getting 200 organic leads a month."

Script

Real business. Tradie, one city, competitive market. 12 months ago: zero organic leads.

Screen recording walkthrough of Google Search Console: flat (month 1) → first bump (month 3) → doubled (month 6) → 200+ clicks/day (month 12).

Basic service-plus-city pages. No backlinks. No technical wizardry. Just well-structured pages.

The difference? They started.

Two days to learn how he did it. $3,500. Thirty seats.

Production Notes

Screen prep: Real client GSC with 12 months growth data. Anonymise domain. Pre-scroll the data to know pause points. Shareability: 5/5.

Hook Options

1. "I came in doing [X]. Two weeks later, [result]."
2. "I didn't believe a two-day workshop could change my business. I was wrong."
3. "Before the workshop, I was paying for every lead. Now I'm getting them from Google and AI Search."

Script

Interview Template:

The Before (5-10s): Ask what they'd tried before, and their biggest frustration.

The Build (5-10s): What they built/learned, the "click" moment.

The After (10-15s): Specific results — traffic, rankings, leads, revenue. Push for numbers.

The Recommendation (5-10s): Who is it for? What would you tell someone on the fence?

Production Notes

Edit notes: Cut tight. Remove ums/filler. Jump cuts fine. Add stat overlay at peak result. 25 strong seconds > 45 average ones. Price: "Two days. $3,500. Same result." Shareability: 4/5.

Hook Options

1. "I've been to a lot of marketing workshops. This was different."
2. "Honestly? I almost didn't come. Best decision I made this year."
3. "I expected slides and theory. I got a full strategy built in two days."

Script

Interview Template:

First Impressions (5-10s): Expectations? Nervous, skeptical, excited?

The Room (5-10s): Energy, collaboration, other attendees.

Harry + Team (5-10s): Teaching style, accessibility, surprises.

The Vibe (5-10s): How did you feel leaving? Would you recommend it?

Production Notes

Best footage often comes AFTER you say "ok, I think we got it" — keep rolling. Get 3-4 takes of closing line. Pair with DR-08 for 1-2 punch. Shareability: 4/5.

Hook Options

1. "Let me show you the exact math on when this workshop pays for itself."
2. "$3,500 sounds like a lot until you see what three organic leads are worth."
3. "I'm going to do the ROI calculation on a whiteboard right now. Watch."

Script

[Whiteboard/screen]: "Let's do the math. Average Google Ads cost per lead in Australia right now: $70. If you're getting 50 leads a month from ads, that's $3,500 a month, $42,000 a year."

"Now. If organic replaces even ten of those leads per month, that's $700 a month you stop paying Google. In four months, the workshop has paid for itself. In twelve months, you've saved $8,400. And those pages keep working. They don't stop when you stop paying."

"But here's the real number. If one organic lead turns into a customer worth $5,000 to your business, the workshop paid for itself twice over from a single lead."

"$3,500 once. Or $42,000 a year. That's not a sales pitch. That's arithmetic."

CTA: 30 seats. Founders pricing. Tailfeather Guarantee. Apply below.

Production Notes

Whiteboard prep: Pre-draw the calculation framework, fill in live on camera. Or use iPad/screen recording with handwriting app. Key moment: The "one customer worth $5,000" reframe. Let that land. Shareability: 5/5.

Hook Options

1. "AI Overviews just crushed paid ad CTR by 68%. If you're 'waiting and seeing,' you're already behind."
2. "Google's AI answers are eating your ads alive. Here's the data."
3. "That Google Ad you're paying for? 68% fewer people are clicking it now."

Script

Show old vs new Google SERP. AI Overview pushes ads below fold.

Paid CTR -68%. Organic CTR also down — unless you're the cited source. Then MORE visibility.

"This isn't coming. It's here." Businesses that learn AI Search will dominate.

2-day workshop. $3,500. 30 seats. Full refund + $500 travel guarantee.

Production Notes

Key moment: Green highlight on cited source inside AI Overview box is the "aha." Give it room. Shareability: 5/5.

Hook Options

1. "$3,500 once — or $60,000 a year. Let me show you what you get from each."
2. "The average agency retainer is five grand a month. But here's the thing — most small businesses don't need an agency yet."
3. "I run one of the biggest SEO agencies in Australia. And I'm about to tell you why you probably don't need one yet."

Script

If you're not getting consistent leads from Google or AI Search right now, you don't need an agency yet. You need to understand how it works first.

Workshop: $3,500 once. Two days. Full strategy built on your business. Hawk OS — the same AI system our agency uses. Six months of support. You keep everything forever.

Agency: makes sense once you've got the foundation. Hundreds of pages, multiple locations, scaling hard. That's when you need a team behind you.

But if you're at the start — not enough leads coming in from Google, not showing up in AI Search — two days is the right first move. Learn what good looks like. Then decide what you need next.

Thirty seats. $3,500. Tailfeather Guarantee. Stop guessing. Start showing up.

Production Notes

Workshop = first step, agency = next step for businesses that outgrow DIY. Shareability: 5/5.

Hook Options

1. "Most workshops end when you walk out the door. This one doesn't."
2. "The two days are the kickstart. The six months after are where it actually compounds."
3. "Everyone asks what happens in the workshop. Nobody asks what happens after. That's the part that matters most."

Script

"Here's what most people don't ask about: what happens after you leave the room."

"Day two ends. You've got pages live. Strategy mapped. AI workflow built. But SEO doesn't deliver results in 48 hours. It compounds over weeks and months. So what happens when you hit a wall at week three? Or Google changes something at month two?"

[Screen recording]: "This is the community. Weekly advisory calls with me and my team. You post a question, same-day response. Algorithm update? We break it down live. Page isn't ranking? We audit it together. You're not figuring this out alone."

"Six months. Not a drip-feed course you'll forget about. Actual humans answering actual questions about your actual business."

"That's the difference between a workshop and a course. A course sells you content. The workshop gives you support."

CTA: 30 seats. $3,500. Founders pricing. Tailfeather Guarantee.

Production Notes

Screen rec: Show community platform (Slack/Circle), real advisory call in progress (or mockup), response to a real question. Tone: Reassuring, not salesy. This ad exists to lower perceived risk. Shareability: 4/5.

Hook Options

1. "I want to help 100,000 small businesses understand how to show up on Google and in AI Search before they get left behind."
2. "3,400 people have joined. 96,600 to go. And I'm not charging a cent." (PRIMARY)
3. "This stuff used to cost thousands to learn. I'm giving it away for free — because small businesses shouldn't have to guess."

Script

Mission: educate 100K on AI Search. For free. Because 99% of businesses have no idea what to do.

Hawk Academy: free course, 3,400 members. 3.4% of the way there.

Workshop exists for people who want more: build strategy for their business, in a room, with 6 months support.

Hawk Academy = free forever. Workshop = go deeper. One doesn't replace the other.

Dual CTA: free course at hawkacademy.co OR apply for workshop.

Hawk Academy is free forever. The workshop — two days in person, hands-on, with my team — is $3,500. That's where you go deeper.

Production Notes

Progress bar: Update 3,400 to latest number before filming. Dual CTA end card for both free course + workshop. Shareability: 5/5.

Hook Options

1. "I started doing SEO when I was 13 because I had nothing else."
2. "Nobody should get ripped off by an SEO agency ever again. That's why I get up in the morning."
3. "I was 17, sleeping rough, with a laptop and one skill. Here's why I'm giving the playbook away."

Script

Origin: SEO at 13. On my own at 17. Laptop and one skill.

The scar: too many businesses don't understand what good SEO looks like — and bad actors exploit that. Always have. Still do.

StudioHawk: biggest dedicated SEO agency in AU. No lock-in contracts. Ever. Because I remember what that felt like.

The bigger problem: running the best agency doesn't fix the industry. AI Search making confusion worse.

Hawk Academy: free. 3,400 members. Goal: 100K. Knowledge is the only real protection.

Workshop: for those who want to go all in. 2 days. $3,500. Everything we know, transferred.

"No lock-ins. No BS. Just results. Nobody makes it alone."

Production Notes

Film this one last in the session, when Harry is most natural. Single key light. Let Harry breathe. This should make you FEEL something. Shareability: 5/5.

Hook Options

1. "You could watch YouTube for six months. Or you could sit next to someone who's done it for fifteen years."
2. "I calculated how long it takes to learn SEO from scratch on your own. The answer was depressing."
3. "Every week you spend learning SEO solo is a week your competitors are already ranking."

Script

Here's the maths. Average business owner learning SEO from YouTube — six months before they build anything useful. And that's generous.

Fifteen years of doing this. Team of a hundred and twenty. Five hundred clients. We've already figured out what matters and what doesn't.

The workshop compresses that into two days. Not because we skip things — because we've done this five hundred times and we know the exact path.

Day one: strategy, keywords, structure. Day two: build with Hawk OS — our AI workflow system — publish live pages.

You don't learn theory. You build real things with the people who've done it five hundred times.

30 seats. $3,500. Tailfeather Guarantee.

Production Notes

Whiteboard or split-screen visual showing 6-month YouTube timeline vs 2-day workshop timeline. Music: Build energy, confident finish. Shareability: 4/5.

Hook Options

1. "Everyone's got ChatGPT prompts. Nobody's got systems tested across five hundred businesses."
2. "The difference between a prompt and a workflow is about five hundred clients and three engineers."
3. "I'm about to show you an AI system that took three engineers and five hundred clients to build. And you can use it in two days."

Script

Everyone's teaching AI for SEO right now. Prompts they found on Twitter. Templates they copied from a webinar. Here's the thing — a prompt is not a system.

Hawk OS is what three of my people work on full-time — building AI implementation off what a hundred and twenty SEO specialists are doing every day across five hundred clients. Tested and refined at scale. Not theory.

It's not one prompt. It's multi-step workflows with quality gates. MCP connections that pull live data from Search Console. Content pipelines that research, draft, optimise, and verify — before anything goes live.

The stuff that used to take an SEO specialist a full week? Hawk OS does it in an afternoon. And my team is right there making sure you run it correctly.

That's what you get in two days. Not a ChatGPT tutorial. The actual operating system from Australia's largest SEO agency.

30 seats. $3,500. Tailfeather Guarantee.

Production Notes

High priority for production. The "prompt vs system" reframe is immediately shareable. Shareability: 5/5.

Hook Options

1. "Every second application asks the same question. Let me answer it once."
2. "Plumbers. Lawyers. E-com. SaaS. We've done all of them. What changes? Almost nothing."
3. "If your customers use Google to find what you sell — the answer is yes."

Script

Google doesn't care about your business. It cares about relevance, trust, and content. Make them care and you'll get leads.

Fundamentals are universal. What changes is the playbook: keywords, content angles, competitive landscape.

That's exactly what we build in the workshop. YOUR playbook, YOUR industry, in the room.

Application process exists for a reason. "If you're here, it's because we know this will work for you."

"That's literally why we let you in."

Production Notes

CTA: None (reinforces decision). Music: None or minimal lo-fi. Shareability: 3/5.

Hook Options

1. "If you can type something into Google, you can do what we teach."
2. "I've had people who didn't know what a CMS was. They left with a full SEO strategy live."
3. "You don't need to be tech savvy. You need to be willing to follow instructions."

Script

Built for business owners, not marketers or developers.

No jargon. Plain English. 30 people max — we walk around and point at your screen.

AI changed the game: tools that used to require a developer now take three clicks and a prompt.

"If you can use Google, you can do this." Designed so the least technical person gets the same result.

"Don't stress about the tech. That's our job. Your job is just to show up."

Production Notes

CTA: None (reinforces decision). Posture: Slightly more relaxed/casual than other content. Shareability: 4/5.

Hook Options

1. "This is what it looks like the day before 30 business owners change how they think about marketing."
2. "Setting up for the next workshop and it still hits different every time."
3. "Every desk. Every screen. Every seat. All set up for one thing."

Script

"This is what it looks like the night before a Hawk Academy workshop. Every desk has a screen, a power board, and a playbook printed and ready to go. Thirty seats. That's it. We keep it small on purpose. Every single person in this room is going to build something. They're going to walk out with pages live, strategies mapped, and a plan they actually understand. I've been doing SEO for fifteen years. I've spoken on stages in front of thousands. But honestly? This is the thing I look forward to most. Thirty people. Two days. Real work. That's the whole point."

Production Notes

Location: Actual venue night before. Real prep, not staged. Music: Ambient, slightly cinematic. "Something's about to happen." Shareability: 4/5.

Hook Options

1. "I'm going to give you an honest answer about SEO timelines."
2. "If someone tells you SEO works overnight, they're lying or selling something dodgy."
3. "Here's the real timeline for SEO results — and why it's a good thing."

Script

Pages indexed within days. Impressions in 1-2 months. Meaningful traffic + leads: 3-6 month window. That's normal.

"Anyone promising page-one in two weeks is full of it."

SEO compounds. Month 6 looks nothing like month 1.

Workshop difference: not guessing. Strategy + playbook + 6 months support tracking leading indicators.

"It's not instant. But it's an asset. And assets compound. And you're not doing it alone. Six months of community access, weekly calls, same-day responses. When algorithms shift, we update you in real time."

$3,500. Results in sixty to ninety days for most. Some see movement in weeks. And we're with you the whole time.

Production Notes

CTA: None (sets expectations). Music: None — let the honesty land without production. Shareability: 3/5.

Hook Options

1. "874% increase in organic sessions. Let me show you what we actually did."
2. "Real data from a real client. Not a screenshot from 2019."
3. "I'm going to show you the exact strategy behind 874% traffic growth — it's the same one you'll build in the workshop."

Script

Shiels Jewellers — biggest jewellery retailers. Organic traffic had flatlined.

Screen recording GA walkthrough: flat start → 874% organic session growth over 12 months.

Three things: (1) Technical SEO — crawl fixes. (2) Content strategy — high-intent keyword pages. (3) AI-assisted scaling.

"Not just traffic — revenue. Organic became their number one channel."

Same methodology you'll learn and apply in the workshop.

Production Notes

Screen rec: Shiels GA data (with permission). Use mouse deliberately — point at data, circle key numbers. Zoom on growth curve. Confirm Shiels permission for paid use. Shareability: 4/5.

Hook Options

1. "I've spoken on stages in front of thousands of people across three countries. But this room of thirty is the one that matters most."
2. "Conferences. Keynotes. Panels. I've done them all. Here's what none of them actually give you."
3. "They fly me around the world to talk about SEO on stage. But talking isn't what changes businesses."

Script

"I've spoken at conferences in Melbourne, Sydney, London, New York. Thousands of people in the audience. Standing ovations. Great slides. And you know what happens after every single one? People come up and say 'That was amazing.' Then they go home and do nothing. Because a keynote gives you inspiration. It doesn't give you implementation. That's why the workshop exists. Thirty people. Two days. Laptops open. We don't talk about SEO. We do SEO. You leave with pages live, not just notes in your phone you'll never look at again. That's the difference between a stage and a room."

Production Notes

B-roll required: Montage of Harry on stage at conferences, audience shots, applause, backstage. Cut fast (1-2 sec per clip). Contrast with intimate workshop footage at the end. Music: Cinematic build, drops to quiet at the pivot. Shareability: 4/5.

Hook Options

1. "When TV networks need someone to explain AI and search, they call me."
2. "I've been on national TV explaining what's coming in search. Now I'm explaining it to thirty business owners at a time."
3. "Media calls me when Google changes something. Here's what I'm telling them right now."

Script

[TV clip montage]: 3-4 quick cuts of Harry on TV segments, news panels, interviews. Each 2-3 seconds. Let the logos and set design do the credibility work.

[Talking head]: "Every time Google rolls out something new, my phone rings. Journalists, TV producers, panels. They want someone to translate what's happening into plain English."

"That's exactly what the workshop is. Two days of me translating fifteen years of this into a strategy that works for your business. Except instead of a three-minute segment, you get two full days. And instead of watching, you're building."

"Thirty seats. Apply below."

Production Notes

TV clips required: Compile all available TV/media appearances. Even 2-second cuts work. Overlay network logos. Legal: Check broadcast usage rights for paid promotion. Music: News-style intro, transitions to warm ambient. Shareability: 4/5.

Hook Options

1. "Forty-five industry awards. Seven times Best Large SEO Agency. Judged by fifty independent judges. And I still think the best proof is your Google Search Console."
2. "I don't usually talk about awards. But if you're deciding whether to trust me with two days of your time, here's the short version."
3. "Forbes 30 Under 30. Australian Award for Marketing Innovation. Forty-five industry awards across three countries. Here's why none of that matters as much as what happens in the room."

Script

[Quick montage]: Award ceremony footage, trophies, Forbes feature, team celebration. Fast cuts, 1-2 seconds each.

[Talking head]: "I'll be honest. I don't love talking about awards. Because awards are about what we did. The workshop is about what you're going to do."

"But if you're on the fence, if you're wondering whether the person running this actually knows what they're doing, here's the resume. Forty-five awards. Seven times Best Large SEO Agency, judged by fifty independent reviewers. Forbes 30 Under 30. Five hundred clients. Officeworks, QuickBooks, Bondi Sands."

"That's the experience behind the two days. You don't need to be impressed by it. You need to benefit from it."

Production Notes

B-roll required: Award ceremonies, trophies in office, Forbes feature screenshot, brand client logos (get permission). Tone: Matter-of-fact, not boastful. Anti-guru energy. Updated to 45 awards. Shareability: 4/5.

Hook Options

1. "We do SEO for Officeworks, QuickBooks, and Bondi Sands. And I'm about to teach you the same fundamentals."
2. "The same SEO strategy that works for a $500M brand works for a local tradie. Let me explain."

Script

"Our client list includes some of Australia's biggest brands. Officeworks. QuickBooks. Bondi Sands. Hundreds more."

"And you know what the core of every single strategy is? The same thing. Understand what people search for. Build content that answers it better than anyone else. Make sure Google can find it."

"The difference between a $500M brand and a local business isn't the strategy. It's scale. The fundamentals are identical."

"The workshop teaches you those fundamentals. The same ones we use on million-dollar accounts. Applied to your business, with AI doing the heavy lifting."

"That's why we cap it at thirty. Because this isn't a lecture. It's a build."

Production Notes

Screen rec: Quick walkthrough of brand client results (anonymised metrics if needed). Show recognisable brand websites. Legal: Confirm permission to name clients in paid ads. Hook 3 is CUT. Shareability: 4/5.

Hook Options

1. "On June 25th, 2021, I bought my mum her first home."
2. "Forty-five awards. Forbes. A hundred and twenty employees. None of it compares to this."
3. "There's only one achievement that actually matters to me."

Script

"I built a company from nothing. Literally nothing. Sleeping rough. A laptop. One skill. And over fifteen years that turned into Australia's largest dedicated SEO agency. Awards. Forbes. The whole thing. But on the 25th of June, 2021, I did the only thing that ever actually mattered."

[pause, swallows]

"I bought my mum her first home. For the first time in her life, she was safe."

[hold -- 2-3 seconds of silence]

"That's why I do what I do. That's why the workshop exists. Because I know what it's like to have nothing. And I know what one skill can change."

Production Notes

Delivery: Real emotion. Let the pauses breathe. Do NOT rush past the mum moment. Music: None, or single piano note. Silence is the production value here. FILM LAST — emotional peak. Shareability: 5/5.

Hook Options

1. "Behind the workshop is a team of a hundred and twenty people who do this every single day."
2. "This isn't one person's opinion. It's the playbook from Australia's largest SEO agency."
3. "A hundred and twenty SEO specialists across three countries. Their playbook is the workshop."

Script

"StudioHawk isn't a personal brand with a course. It's a hundred and twenty people across Australia, the UK, and the US. Strategists, content specialists, technical SEOs, data analysts. Every day they're building, testing, and refining what works in search. The workshop is the distillation of all of that. Not theory from a guy who read an article. Methodology from a team that manages five hundred active SEO campaigns right now, today. When you sit down in that room, you're not getting my opinion. You're getting the playbook that a hundred and twenty people built and pressure-tested across every industry you can think of. That's the difference."

Production Notes

B-roll required: StudioHawk office, team working, screens with dashboards, team meetings, whiteboard sessions, multiple office locations. Music: Corporate-warm ambient. Professional but not cold. Key frame: Wide shot of full team or office floor. Schedule office filming day. Shareability: 4/5.

Hook Options

1. "You've probably seen my face five times this week. Let me explain why."
2. "You keep seeing me. That's not an accident. Let me be straight with you."
3. "If you're seeing this, you've already watched three or four of my videos. Here's the honest truth."

Script

"You've been seeing a lot of me lately. I know. That's deliberate. Because I'd rather you see too much of me and make an informed decision than see one ad and impulse-buy something that isn't right for you. If you're still here, still watching, you're clearly thinking about it. So let me make it simple. If your business gets customers through Google, and you're tired of paying for every click, the workshop will change how you think about marketing. Thirty seats. Two days. Tailfeather Guarantee means if it's not worth it, you get your money back plus five hundred bucks. You've done the research. You've watched the videos. At some point, you either apply or you scroll past. Either way, respect."

Production Notes

Designed to run LAST in the retargeting sequence, after the prospect has seen 8-12+ other pieces. Delivery: Direct to camera. Slight smile. Confident but not pushy. The "either way, respect" line must land as genuine. Music: None. Raw. RETARGETING ONLY — never cold traffic. Shareability: 4/5.