Shown immediately after workshop application submission. Goal: control due diligence, pre-handle objections, boost show-up rate.
Speaker: Harry Sanders, to camera | Length: 60-90 seconds | Energy: Warm, personal, genuinely excited. Not salesy.
"Hey — you just applied for the Hawk Academy Workshop. Nice one.
Here's what happens next. My team and I review every single application. We're not just checking a box — we're looking at your business, your website, and whether we can genuinely help you get results in two days. You'll hear back from us within 48 hours.
If you're accepted, you'll get an email with everything you need — venue, dates, what to bring, all of it.
In the meantime, let me remind you what you're signing up for.
Two full days, in person, with me and my team. Thirty people max in the room. You're not watching a presentation — you're building. Your SEO strategy, your content plan, your technical fixes — all built on your actual site, with us right there.
And then six months of support after. My team checks in, answers questions, keeps you on track. Because the workshop is the kickstart — the six months is where it compounds.
Oh, and the Tailfeather Guarantee. If you show up, do the work, and don't feel like it was worth it — full refund plus five hundred bucks toward your travel. I don't know anyone else offering that. We do it because we know it works.
While you wait, keep doing what you're doing. Run your business. We'll be in touch within 48 hours.
Alright. Keep an eye on your inbox. Talk soon."
| Time | Shot | Visual | Text Overlay |
|---|---|---|---|
| 0:00 | 1 | Harry to camera, medium shot, slight smile | None |
| 0:10 | 3 | Direct eye contact | "Every application reviewed personally" |
| 0:17 | 4 | Same angle | "Response within 48 hours" |
| 0:26 | 6 | Hand gestures | "2 days. 30 people. In person." |
| 0:38 | 8 | Back to medium | "+ 6 months support" |
| 0:44 | 9 | Direct, confident | "Full refund + $500 travel" |
| 1:02 | 12 | Slight nod, direct | None |
Production: Black fitted t-shirt, no logos. Dark background, warm key light. No music — keep personal and direct. Burned-in captions required (auto-plays muted).
Full-width video player. Auto-play, muted, with burned-in captions. Play button overlay for unmute.
Below video: "Thanks for applying for the {{workshop_city}} workshop, {{first_name}}. We'll be in touch within 48 hours."
Background: dark (#0a0a0a)
Every application is reviewed personally by Harry and the team.
Email with spot confirmed, venue details, and prep checklist.
Bring laptop and logins. We handle playbooks, tools, lunch, and 6 months of follow-up.
Row 1 — Credential badges: Forbes 30 Under 30, Australian Award for Marketing Innovation, 7x Best Large SEO Agency¹, 42x Industry Awards across AU, UK, US, 500+ Clients
"Start learning now — for free. While we review your application, get a head start with the free Hawk Academy course. Over 3,400 business owners are already inside."
CTA Button: "Join Hawk Academy — Free" → hawkacademy.co
This is the ONLY link/action on the page besides the video.
Minimal. StudioHawk logo. Privacy policy link. Unsubscribe (Spam Act 2003). ABN. No navigation — keep them on this page.
4.9/5 stars from 274 reviews (Google Reviews). Display as star rating with count.
Shiels + other recognizable clients. Grayscale logo strip, 4-6 logos.
Pre-first-cohort: Use StudioHawk client testimonials. Header: "What clients say about working with StudioHawk." Do NOT leave empty placeholder slots on a live page.
Post-first-cohort: Replace with workshop-specific testimonials from Sequence 5.4 collection.
"StudioHawk: Australia's largest dedicated SEO agency. 120+ team across AU, US, and UK. Forbes 30 Under 30. Australian Award for Marketing Innovation. 7x Best Large SEO Agency¹. 42x Industry Awards across AU, UK, US. 500+ Clients."
Fire on: Form submission success (after server confirms, NOT on button click)
Platforms: Meta Pixel custom event + Google Ads conversion event
Parameters:
| Parameter | Value |
|---|---|
| workshop_city | {{city}} |
| workshop_date | {{date}} |
| source | {{utm_source}} |
| value | {{ticket_price}} (dynamic — don't hardcode) |
| currency | AUD |
Fire on: Confirmation page load
Purpose: Measure application-to-confirmation rate (drop-off detection). If significantly lower than form submit clicks, the form has a friction problem.
| Audience | Definition | Usage |
|---|---|---|
| Workshop Applicants | ApplicationSubmitted in last 30 days | Stage 4 retargeting — 15-20 pieces in 72hrs |
| Exclude from DR | Same audience | Remove from Stage 2 ads (already applied) |
| Confirmation Viewers | ConfirmationPageView | Sanity check — should match applicants |
| No Email Open | Applicants w/o confirmation email open (ESP sync) | Higher-priority retargeting |
// Meta Pixel
fbq('track', 'ApplicationSubmitted', {
workshop_city: '{{city}}',
workshop_date: '{{date}}',
source: '{{utm_source}}',
value: {{ticket_price}},
currency: 'AUD'
});
// GA4 DataLayer
dataLayer.push({
'event': 'ApplicationSubmitted',
'workshop_city': '{{city}}',
'workshop_date': '{{date}}',
'source': '{{utm_source}}',
'value': {{ticket_price}},
'currency': 'AUD'
});