Original vs Updated — All modifications annotated
The original already has the $3,500 strikethrough anchor price with "Founders Pricing" heading. No change needed — this was already correctly implemented with a line-through $3,500 above the $2,500 price.
<h2>Founders Pricing</h2>
<span style="...text-decoration:line-through...">$3,500</span>
<div class="pricing-price">$2,500</div>
<h2>Founders Pricing</h2>
<span style="...text-decoration:line-through...">$3,500</span>
<div class="pricing-price">$2,500</div>
Updated the credential badges to the new verified award framing.
#1 APAC SEO Agency
Best Global SEO Agency
Australian Award for Marketing Innovation
7x Best Large SEO Agency¹
¹ Across Global Search Awards, SEMrush, APAC Search Awards, Agency Awards — 50 independent judges
42x Industry Awards across AU, UK, US
Added "500+ Businesses Helped" and "3 Countries" stats to the hero section stat row, alongside the existing 30 seats / 2 days / 6 months stats.
30 — Seats Per Workshop
2 — Days In-Person
6 — Months Support
30 — Seats Per Workshop
2 — Days In-Person
6 — Months Support
500+ — Businesses Helped
4 — Countries
Updated the video badge label from generic "Watch this first" to the more descriptive "Workshop Introduction Video — Watch This First".
Watch this first
Workshop Introduction Video — Watch This First
Added a full new section with three strikethrough cards ("A Course", "An Agency Pitch", "A Webinar") in red, plus a green "What it IS" summary below. Matches existing design system.
Three red-bordered cards with strikethrough headings:
A Course — "You don't watch videos and figure it out alone..."
An Agency Pitch — "No upsells. No hidden retainer..."
A Webinar — "Not a Zoom call with 500 people..."
Green "What it IS" box below:
"Two full days in a room with StudioHawk's team, building real SEO pages on your actual website, using AI tools, with 6 months of support."
Added a gold-bordered urgency banner below the date list: "Applications close when seats fill. Melbourne is over 60% full." with a clock icon.
Gold-bordered banner with clock icon:
"Applications close when seats fill. Melbourne is over 60% full."
Positioned between date list and the existing notes.
Added a pulsing green "11 of 30 seats remaining — Melbourne" badge above the form, with a live-dot animation.
Green pill badge with pulsing dot:
"11 of 30 seats remaining — Melbourne"
Positioned between section subtitle and the form card.
Added a subtle reassurance box below the submit button with shield icon: "We review every application personally. Response within 48 hours. No payment required to apply."
[Submit Application button]
</form>
[Submit Application button]
Shield icon + "We review every application
personally. Response within 48 hours.
No payment required to apply."
</form>
Added a 5th case study card (+312% Organic Leads — Bondi Sands) and changed the grid from 4 to 5 columns.
+2,000% — MedCart
+874% — Shiels
+535% — Koala Living
+60% — Officeworks
+2,000% — MedCart
+874% — Shiels
+535% — Koala Living
+312% — Bondi Sands
+60% — Officeworks
Added a second "Not ready for the workshop?" callout near the bottom of the page (before FAQ), linking to hawkacademy.co. The original already had one in the "Why We Built This" section — this adds a second touchpoint closer to the bottom for visitors who scroll past it.
"Not ready for the workshop?"
"Start with the free Hawk Academy course.
Learn SEO at your own pace, no cost, no commitment."
[Start the Free Course] button → hawkacademy.co
These requested changes were already implemented in the original file: